Editorial standards

We want to be fun to watch and safe to trust. These rules apply to every Short, story and documentary.

Sources first

• Every factual claim is checked against a named source before publication. Primary sources — the research paper, the agency, the company announcement — come first.
• Every story ends with its full source list. Numbered citations show which source supports which statement.
• We never invent quotes, numbers, sources or dates.

Facts, interpretation and uncertainty

• Our own interpretation is labelled Our read, separate from reported facts.
• Every story says what is confirmed and what is still uncertain or only promised.

Images, animation and voice

• Real images from agencies and researchers are credited and shown unaltered.
• Illustrations and animations that we create are labelled as such. They explain an idea; they are not evidence.
• Our narration uses a synthetic voice. This is disclosed on YouTube and on every story.

Corrections

When we get something wrong we fix it on the same page and note the update. See sources & corrections.